Peiling Wu-Smith

Tech Talk Speaker

Title: Group Manager and Technical Fellow

Company: General Motors

Brief Bio: Areas of interest:
Dr. Peiling Wu-Smith is a Group Manager and Technical Fellow in the Advanced Analytics COE of General Motors Chief Data & Analytics Office, focusing on applying advanced analytics to GM’s enterprise-wide business. She received her Ph.D. in Industrial Engineering and Operations Research at Lehigh University and is recognized as a member of the GM team awarded the INFORMS Prize for its “sustained track record of innovative and impactful applied operations research and advanced analytics”.​

Topic: Optimizing Vehicle Contenting Decisions with Customer Voice Data

Abstract: How well OEMs make vehicle contenting decisions has a direct impact on customer satisfaction, as well as OEMs’ market share and profitability performance. At GM, we leverage customer voice to identify market opportunities and apply advanced analytics to provide insights to align contenting decisions with customer preferences. This talk will discuss how we transform customer voice data into insight for better business decisions and the importance of quantifying uncertainties in input data for more robust decisions.